We decided to use facial expressions to depict playfulness as facial expressions are easier to read for most people. We used the pouting lips expression because the Pepsi's logo resembles a pair of lips. The expression also depicts playfulness because it is as if they are asking for a kiss. Playfulness is associated with youth which goes well with our selected theme. After consultation, we decided to replace the images with our own images. In addition, our target audiences are Malaysians, so we replaced the foreigners models to Asians.
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