Target Audience

Our target audiences are Malaysians from the age group ranging from children as young as 12 to adults in their 40s.

DinoBeano, 2012. Malaysians living in harmony. [electronic print] Available at:<http://dinmerican.wordpress.com/2012/06/17/malaysians-speak-out/> Accessed: 3rd December 2012]

According to Phys.org, people from Asian and European countries have different understanding on facial expressions. However, Malaysians are widely exposed to both western and Asian culture. (Kashmira Lad, 2012, online)
We've decided to convey the message by using facial expressions as Malaysians tend to rely on non-verbal communications to interact. Examples of non-verbal communications are voice tone, body language, eye-contact and facial expressions. (Geert Hofstede, 2009, online) .Silence is considered an important element in communicating in Malaysia. For example, Malaysians usually pause before responding to a question because they tend to give in more thoughts on how to appropriately respond to the question. (kwintessential, 2012, online)

Uteclementconsulting, 2012. High context low context. [electronic print] Available at:<http://www.uteclementconsulting.de/ucc/en/company/consulting/6.-intercultural-context/6.-intercultural-context---complete.php?lang=EN> Accessed: 3rd December 2012.

Malaysia is considered as a country with high context culture because they use lesser words but more actions  to communicate. (Geert Hofstede, 2009, online) A high context culture means a culture in which an individual    internalized information so that little is expressed stated in written or spoken messages. (Amy Tan, 2004, online)





References:

1. Geert Hofstede, 2012. Geert Hofstede's Cultural Dimensions on Malaysia. [online] Available at: <http://predicate.wordpress.com/2009/06/17/geert-hofstedes-cultural-dimensions-on-malaysia/> Accessed: 3rd December 2012.
2. Amy Tan, 2004. High context cultures and low context cultures. [online] Available at: <http://academic.brooklyn.cuny.edu/english/melani/cs6/tan.html> Accessed: 3rd December 2012.
3. Kwintessential, 2012. Malaysia- Language, culture, customs, etiquette. [online] Available at: <http://www.kwintessential.co.uk/resources/global-etiquette/malaysia.html> Accessed: 3rd December 2012.
4. Regional Language Network, 2007. Malaysia and Singapore- People, culture, language. [online] Available at: <http://www.rln-london.com/pdf/country/Malaysia_Singapore.pdf> Accessed; 3rd December 2012.
5. Phys.org (2009) Facial expressions show language barriers too. [online] Available at: <http://phys.org/news169385578.html> [Accessed: 1st Dec 2012].
   
   
   

                                         by Voon Ann