http://www.youtube.com/watch?feature=player_embedded&v=0-61ODw6M34
Why I think its a failed ad:
- Attempt to upgrade the burger but the advertisements itself shows a chef promoting the burger in a lift
- he seemingly begs people to eat the burger.
- adults are not willing to pay a higher price for a slightly different burger.
- people usually see mc donalds as something for everyone. not at a certain class.
Why it failed:The goal of the Deluxe line was to market McDonald’s fine cuisine to the adult demographic. Unfortunately, adults weren’t interested in paying significantly more for slightly different burgers.
by Camille.
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