Research for Unsatisfactory Ads. "Minute Maid Pulpy Orange Juice"

http://youtu.be/Hg_lTCv3ODQ


Description:

 The advert shows someone squeezing an orange juice into a glass and a voiceover saying how minute maid's orange juice taste like freshly squeezed juice.

After that "minute maid pulpy orange juice" conducted a survey among fruit sellers in a marketplace as to which type of orange juice that taste the closest to the freshly squeezed orange and also which they prefer more.

 They were 2 dispensers of orange juice set up with the labels "Jenama A" and "Jenama B". The people would cast their votes by pressing a button underneath their preference.

 They would also give the reason as to why they choose that brand. Majority preferred "Jenama A" with 91 votes and "Jenama B" got 9 votes.

 After that, it was revealed that "Jenama A" turns out to be "Minute Maid Pulpy Orange Juice". And the voiceover said that 9 out of 10 fruit sellers prefer "Minute Maid Pulpy."

 After that, the advert end with showing a bottle of the orange juice with the words "Nampak seperti baru diperah. Rasa yang hebat." which means "Looks like freshly squeezed. Great taste!"


The reason that this is a failed advert is because:

 1. The message sent to the audiences that the orange juice is most preferred by majority appears unbelievable because the audiences already know from the beginning of the advert that the orange juice will definitely get the most votes.



 by Voon Ann.