So I did a little research about pepsi's history,
So pepsi is a carbonated soft drink that is popular the world over.
It was first made in the 1890s, by pharmacist Caleb Bradham in New Bern, North Carolina, the soft drink has wooed millions of people with its flavor.
Have you always wondered how your favorite drink Pepsi came into being?
This soft drink, which has been running popular since years together, has a long and interesting history of its own. It is produced and manufactured by the reputed company PepsiCo.
Pepsi made its first appearance in the world in 1890s. Pharmacist Calrb Bradham of New Bern, North California, is the man to be credited with the production of this drink. He introduced the drink in the name of “Brad’s Drink”. Later, it came to be known as ‘Pepsi’, probably due to the use of digestive enzymes, such as peps and kola nuts in its preparation.
Due to world war one, that cause the lack of sugar pepsi actually went bankrupt once.
However, they manage to stand once again.
Pepsi started growing as a world brand due to the well-planned and systematically organized marketing and campaigns.
In 1940s, Walter Mack was appointed the new President of Pepsi-Cola,
He discovered that the advertising somehow missed the African Americans,
who could contribute to enhance the popularity of the brand.
Therefore, Hennah Smith was appointed as an advertising persona from the African American community, to focus a sales team upon the blacks.
Nowadays pepsi are seen with many different kind of designs all around the world. ( Mickey Ashner,2011,online)
Contrib.andrew.cmu.edu (1890) Untitled Document. [online] Available at: http://www.contrib.andrew.cmu.edu/~jwilder/project%20abstract.html [Accessed: 31 Oct 2012].
Untitled Document
History Of Pepsi - Interesting Information On Origin & Background Of Pepsi Cola Wars: Coke Welcomes New Board Member; Pepsi Shifts Strategy
by Camille.
by Camille.
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