Advantages and Disadvantages of Web Ads.

Vance Bell, 2008. Center City District Restaurant Week 2008 Banner Ads. [electronic print] <http://vancebell.com/blog/center-city-district-restaurant-week-2008-banner-ads/> Accessed: 7th November 2012.

Advantages

1. Reaching Out to More Customers.

- Online advertising can reach out to new potential customers who never set foot into your store and web users from around the globe. (smallbusiness.,2008,online)

- Social Medias increase awareness of your product to more web users. (thoughtpick.,2010,online)

2. Cost Effectiveness.

- No other payment is involved in web advertising except paying for the SEO consultant [Search Engine Optimization] and the service provider.  (Copper J.,2007,online)

- SEO is a simple activity to ensure websites can be found in search engines using keywords. (Redevolution, 2012, online)

- No need in reprinting and redistribution of posters or flyers. (Lifestyle, 2012, online)

3. Accessibility.

- Information on the Internet is available 24/7 for people to access, therefore they can get information about your product anytime and anywhere. (Copper J.,2007, online)

 

Revded, 2012. 24/7 service.[electronic print] <http://revdedbakkeropr.blogspot.com/2012/07/god-offers-247-service.html> Accessed: 7th November 2012.

4. Fast Improvement on Product or Service.

- The person running the website will be able to see the numbers of visitors, feedbacks, FAQs and etc. This helps give the person information to improvise their advertisement to attract more customers. (Copper J.,2007, online)

 

Kampyle, 2012. Feedback.[electronic print] <http://www.kampyle.com/integrations> Accessed: 7th November 2012.

5. Target Audience.

- If the product's target audience is mainly the younger generation or the corporate world, online advertising works best due to the increasing amount of these audiences surfing the Internet. (Ibserve, 2008, online)

6. Easy Update on Products. 

- Promotions, update on new products, all could be done in a fast and easy way with a few clicks. (Ibserve, 2008, online)

Disadvantages

1. Transaction Issues/ Internet Frauds.

- Information on credit cards and debit cards can easily be stolen. Some people avoid purchasing items online due to the difficulty in accessing the genuineness of a transaction. (Copper J.,2007, online) (Majon, 2010, online)

 

Dokisoft, 2012.E-com fraud.[electronic print] <http://www.dokisoft.com/top-tips-that-can-protect-you-from-online-fraud/> Accessed: 7th November 2012.

2. Overloading of Ads in a Webpage.

- All advertisers would want to compete to grab web users' attention resulting in a cluttered webpage. Usually, web users would ignore the ads due to the overload of information on a webpage. (Lifestyle, 2012, online)

 

Digitaltrends.com, 2012. US Online Ads Fell for Second Quarter in a Row. [electronic print] <http://www.digitaltrends.com/computing/us-online-ads-fell-for-second-quarter-in-a-row/> Accessed: 7th November 2012.

3. Pop-up Ads

- These ads are known to annoy web users because it interferes the users activity on a webpage. Many web users ignore these ads or use pop-up ad blockers to get rid of them. (Mpdailyfix, 2004, online)

- It is also like someone who forcefully makes you look at something by "slamming it" in front of your face. It is viewed as unprofessional. (Mpdailyfix, 2004, online)

4. Slows Down Webpages. 

- Animated or embedded games on ads grabs web users' attention but it will load slower compared to static ads. (Ehow, 2006, online)

 

Dodownload.com, 2012. Image of Duck Shoot.[electronic print] <http://www.dodownload.com/image/duck-shoot.html> Accessed: 7th November 2012.

References:

1.  Smallbusiness.chron.com (2008) Advantages & Disadvantages of Web Advertising | Chron.com. [online] Available at: http://smallbusiness.chron.com/advantages-disadvantages-advertising-3553.html [Accessed: 6th November 2012].

2. Copper, J. (2007) Advantages and Disadvantages of Web Advertising. [online] Available at: http://ezinearticles.com/?Advantages-and-Disadvantages-of-Web-Advertising&id=3834925 [Accessed: 6th November 2012].

3. Redevolution.com (2012) What is SEO? Here's A Simple Plain English Answer, SEO in a Nutshell. [online] Available at: http://www.redevolution.com/what-is-seo/ [Accessed: 6th November 2012].

4. Ibserve.articlealley.com (2008) Advantages and Disadvantages of Internet Advertising. [online] Available at: http://ibserve.articlealley.com/advantages-and-disadvantages-of-internet-advertising-690918.html [Accessed: 6th November 2012].

5. Lifestyle.iloveindia.com (2012) Pros And Cons Of Internet Advertising - Advantages & Disadvantages Of Online Advertising. [online] Available at: http://lifestyle.iloveindia.com/lounge/pros-and-cons-of-internet-advertising-10674.html [Accessed: 6th November 2012].

6. Mpdailyfix.com (2004) Your Pop-Up Ads Are Annoying Your Prospects | MarketingProfs Daily Fix Blog. [online] Available at: http://www.mpdailyfix.com/your-pop-up-ads-are-annoying-your-prospects/ [Accessed: 6th November 2012].

7. Gigaom.com (2009) Top 5 Most Annoying Online Ads — Tech News and Analysis. [online] Available at: http://gigaom.com/2009/08/26/top-5-most-annoying-online-ads/ [Accessed: 7th November 2012].

8. Ehow.com (2006) The Disadvantages of Web Advertisement | eHow.com. [online] Available at: http://www.ehow.com/list_6564178_disadvantages-advertisement.html [Accessed: 7th November 2012].

9.barvine (2012) Benefits and disadvantages of web marketing : Barhop Marketing. [online] Available at: http://www.barhopmarketing.com/2010/10/20/benefits-and-disadvantages-of-web-marketing/ [Accessed: 7th November 2012].

10. Majon.com (2010) Internet Marketing: Advantages and Disadvantages | Internet Marketing News - Search Engine Marketing. [online] Available at: http://www.majon.com/blog/internet-marketing/2010/11/internet-marketing-advantages-and-disadvantages/ [Accessed: 7th November 2012].

11. Blog.thoughtpick.com (2010) 10 Must-Know Advantages & Disadvantages of Social Media. [online] Available at: http://blog.thoughtpick.com/2010/11/10-must-know-advantages-disadvantages-of-social-media.html [Accessed: 7th November 2012].

by Voon Ann.