Wednesday, 7 November 2012

Advantages and Disadvantages of Web Ads.


Center City District Restaurant Week 2008 Banner Ads
Vance Bell, 2008. Center City District Restaurant Week 2008 Banner Ads. [electronic print] <http://vancebell.com/blog/center-city-district-restaurant-week-2008-banner-ads/> Accessed: 7th November 2012.




Advantages

1. Reaching Out to More Customers.
- Online advertising can reach out to new potential customers who never set foot into your store and web users from around the globe. (smallbusiness.,2008,online)
- Social Medias increase awareness of your product to more web users. (thoughtpick.,2010,online)

2. Cost Effectiveness.
- No other payment is involved in web advertising except paying for the SEO consultant [Search Engine Optimization] and the service provider.  (Copper J.,2007,online)
- SEO is a simple activity to ensure websites can be found in search engines using keywords. (Redevolution, 2012, online)
- No need in reprinting and redistribution of posters or flyers. (Lifestyle, 2012, online)

3. Accessibility.
- Information on the Internet is available 24/7 for people to access, therefore they can get information about your product anytime and anywhere. (Copper J.,2007, online)
 
Revded, 2012. 24/7 service.[electronic print] <http://revdedbakkeropr.blogspot.com/2012/07/god-offers-247-service.html> Accessed: 7th November 2012.

4. Fast Improvement on Product or Service.
- The person running the website will be able to see the numbers of visitors, feedbacks, FAQs and etc. This helps give the person information to improvise their advertisement to attract more customers. (Copper J.,2007, online)
 
Kampyle, 2012. Feedback.[electronic print] <http://www.kampyle.com/integrations> Accessed: 7th November 2012.



5. Target Audience.
- If the product's target audience is mainly the younger generation or the corporate world, online advertising works best due to the increasing amount of these audiences surfing the Internet. (Ibserve, 2008, online)

6. Easy Update on Products. 
- Promotions, update on new products, all could be done in a fast and easy way with a few clicks. (Ibserve, 2008, online)



Disadvantages

1. Transaction Issues/ Internet Frauds.
- Information on credit cards and debit cards can easily be stolen. Some people avoid purchasing items online due to the difficulty in accessing the genuineness of a transaction. (Copper J.,2007, online) (Majon, 2010, online)
 
Dokisoft, 2012.E-com fraud.[electronic print] <http://www.dokisoft.com/top-tips-that-can-protect-you-from-online-fraud/> Accessed: 7th November 2012.



2. Overloading of Ads in a Webpage.
- All advertisers would want to compete to grab web users' attention resulting in a cluttered webpage. Usually, web users would ignore the ads due to the overload of information on a webpage. (Lifestyle, 2012, online)
 web-ads
Digitaltrends.com, 2012. US Online Ads Fell for Second Quarter in a Row. [electronic print] <http://www.digitaltrends.com/computing/us-online-ads-fell-for-second-quarter-in-a-row/> Accessed: 7th November 2012.


3. Pop-up Ads
- These ads are known to annoy web users because it interferes the users activity on a webpage. Many web users ignore these ads or use pop-up ad blockers to get rid of them. (Mpdailyfix, 2004, online)
- It is also like someone who forcefully makes you look at something by "slamming it" in front of your face. It is viewed as unprofessional. (Mpdailyfix, 2004, online)

4. Slows Down Webpages. 
- Animated or embedded games on ads grabs web users' attention but it will load slower compared to static ads. (Ehow, 2006, online)
 Image of Duck Shoot
Dodownload.com, 2012. Image of Duck Shoot.[electronic print] <http://www.dodownload.com/image/duck-shoot.html> Accessed: 7th November 2012.






References:

1.  Smallbusiness.chron.com (2008) Advantages & Disadvantages of Web Advertising | Chron.com. [online] Available at: http://smallbusiness.chron.com/advantages-disadvantages-advertising-3553.html [Accessed: 6th November 2012].

2. Copper, J. (2007) Advantages and Disadvantages of Web Advertising. [online] Available at: http://ezinearticles.com/?Advantages-and-Disadvantages-of-Web-Advertising&id=3834925 [Accessed: 6th November 2012].

3. Redevolution.com (2012) What is SEO? Here's A Simple Plain English Answer, SEO in a Nutshell. [online] Available at: http://www.redevolution.com/what-is-seo/ [Accessed: 6th November 2012].

4. Ibserve.articlealley.com (2008) Advantages and Disadvantages of Internet Advertising. [online] Available at: http://ibserve.articlealley.com/advantages-and-disadvantages-of-internet-advertising-690918.html [Accessed: 6th November 2012].

5. Lifestyle.iloveindia.com (2012) Pros And Cons Of Internet Advertising - Advantages & Disadvantages Of Online Advertising. [online] Available at: http://lifestyle.iloveindia.com/lounge/pros-and-cons-of-internet-advertising-10674.html [Accessed: 6th November 2012].

6. Mpdailyfix.com (2004) Your Pop-Up Ads Are Annoying Your Prospects | MarketingProfs Daily Fix Blog. [online] Available at: http://www.mpdailyfix.com/your-pop-up-ads-are-annoying-your-prospects/ [Accessed: 6th November 2012].

7. Gigaom.com (2009) Top 5 Most Annoying Online Ads — Tech News and Analysis. [online] Available at: http://gigaom.com/2009/08/26/top-5-most-annoying-online-ads/ [Accessed: 7th November 2012].

8. Ehow.com (2006) The Disadvantages of Web Advertisement | eHow.com. [online] Available at: http://www.ehow.com/list_6564178_disadvantages-advertisement.html [Accessed: 7th November 2012].

9.barvine (2012) Benefits and disadvantages of web marketing : Barhop Marketing. [online] Available at: http://www.barhopmarketing.com/2010/10/20/benefits-and-disadvantages-of-web-marketing/ [Accessed: 7th November 2012].

10. Majon.com (2010) Internet Marketing: Advantages and Disadvantages | Internet Marketing News - Search Engine Marketing. [online] Available at: http://www.majon.com/blog/internet-marketing/2010/11/internet-marketing-advantages-and-disadvantages/ [Accessed: 7th November 2012].

11. Blog.thoughtpick.com (2010) 10 Must-Know Advantages & Disadvantages of Social Media. [online] Available at: http://blog.thoughtpick.com/2010/11/10-must-know-advantages-disadvantages-of-social-media.html [Accessed: 7th November 2012].













by Voon Ann.


32 comments:

Unknown said...

Main advantages of making advertisement is promote our business services and products for reach more amount of people.
Web Design Company | Website Design Companies

Unknown said...

hi guys, as we know there is millions classified website in the world, most common used website for ads posting, sale and purchase, also check this out
post free ads

Unknown said...

We could easily promote our business and offers to the people through creating the web advertisement.
Website Design Companies Bangalore | Website Design Company Bangalore

Anonymous said...

Wow, you have mentioned really great advantages and disadvantages of web ads. I am glad to know about this.

Affluence PR

Unknown said...

Use kebhari.com to post free classified web advertisement like olx and quikr to sell your product and services also it has copy ad features to post same ads in multiple cities with 1 click.

http://www.kebhari.com/

Jordan Pinto said...

i know that there are more disadvantages

Jordan Pinto said...

i know that there are more disadvantages

Adblows said...

Very nice document posted here.I really love it and i want to say that Ad blows provides internet advertising . Thank you for sharing..

Zinavo-Web Design | Web Development | SEO | Mobile Apps | ERP/CRM said...

Really this is very good information and helpful. Keep more sharing your updates. Web Design Company Bangalore | Website Development Company Bangalore

Unknown said...

"Very glad to read your blog.Thank you for sharing this article.It is great! I will keep your article in my idea. Very happy reading."!!
Best SEO Company in Dubai

liza said...

nice post

Unknown said...

Most I can state is, I don’t know what to review? Except pointless to say, for the glorious tips which are shared on this blog. Just I want to give you a immense thumbs up for your work about advantages and disadvantages of web ads.

5-Star Ranking by Google. Dental marketing for medical and dental doctors.

james brownn said...

This is a nice and informative, containing all information and also has a great impact on the new technology. Thanks for sharing it
SEO on page tags

William said...

Thanks for sharing this great post. It is very enlightening. I absolutely love to read informative stuff. Looking forward to find out more and acquire further knowledge from here! Cheers! internet marketing for doctors

Hill said...

We’ve been stumbling around the internet and found your blog along the way.

We love your work! What a great corner of the internet :)

wadecockfield

Vomail said...

Interesting post! Web ads have become integral part of business promotion strategies. There are various companies that specifically offer twitter, Google adwords and Facebook Ads Management Services. I am using all of these methods for my new product’s advertisement. It is very beneficial for me.

William said...

Thanks for sharing this great post. It is very enlightening. I absolutely love to read informative stuff. Looking forward to find out more and acquire further knowledge from here! Cheers! online marketing for doctors

Unknown said...

Web ads has a big contributions to promote our products and services in the internet. But we need to invest more money to indorse our business. We need the expertise of online consultants to that. Thanks for sharing your ideas of web ads advantages and disadvantages.

Julie taylor said...

Very informative post. Thanks for sharing...
affordable web design services | best seo services

seravina danniella said...

Thank you for sharing this informative and interesting article. Keep up the good work!


Melbourne seo services

Anonymous said...

Thanks for sharing valuable information.It is very useful for me and also useful for who wants more information Online Business Promotions

Ancy merina said...
This comment has been removed by the author.
Harleydavid said...

I wanted to thank you for this special read. I definitely savored every little bit of it and I have you bookmarked to check out new stuff you post.

Website Design Company Auckland

Unknown said...

Thank you for publishing the advantages and disadvantages of doing online ads, Online ads helps to reach wide audience thereby improving website traffic and conversion rates. For SEO Service in Bahrain or Social media marketing Bahrain contact AK Information technology.

Anonymous said...

I went over this website and I believe you have a lot of wonderful information, saved to my bookmarksmarketing

Unknown said...

Want to be on the top lists in Google and Bing Search engines? Choose the best Digital Marketing Company in Hyderabad to grab the attention of customers by listing your website on top of the page. Boost your leads percentage with the best Digital Marketing services- SEO, SEM and SMO – Digital Eyecon

Suruchi Pandey said...

The content shared by you is really very useful, especially the way you frame your thoughts into words is highly appreciable. I am obliged to you for imparting this wonderful article. Keep writing.
Web Design Company | Web development Lucknow

Ayyappa said...

Camera On Rental provides Digital movie cameras,professional cameras with latest equipment on rental services in Hyderabad, Telangana,Andhrapradesh,all over India.
Camera On Rental In Hyderabad
Post Production Services In Hyderabad

ProPlus Logics said...

Hey Nice Blog!! Thanks For Sharing!!!Wonderful blog & good post.Its really helpful for me, waiting for a more new post. Keep Blogging!
SEO company in coimbatore
Digital Marketing Company in Coimbatore
web design in coimbatore

Freya said...
This comment has been removed by the author.
Maariah said...

I was very pleased to find this site. I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post. branding agency san diego

Cre8tivebot said...

Good Job! I will refer the people to the best IT Solutions providers click the below link:

IT Company Melbourne
affordable seo packages
ppc company australia
content marketing agency melbourne
social media marketing company
web development australia
app development melbourne
seo packages
app development in melbourne

Post a Comment