Suitable Media for beverage

1) Advertisement

Advertising is a form of communication for marketing used to persuade or convince a group of consumer, audience to purchase a product.

There are all sorts of advertising out there one of them that I find most effective is tv commercials

After viewing the commercial consumers will have the urge to purchase the product to drink it. By using tv commercial, you can show how refreshing the consumer will be after consuming the beverage, there will be sound effects that will be able to tempt the consumer into buying the product.

People tend to believe celebrities, more than "average people". 
Therefore, by asking a celebrity to promote their product consumers will tend to believe the product is effective or good rather then asking a non-celebrity to promote their products. The picture below is one of the very examples of one of the method people use nowadays to promote their products.

Super Junior M Endorses Pepsi

Shenyuepop.Forumotion.Com (2009). Super Junior M Endorses Pepsi. [online] Retrieved from: http://shenyuepop.forumotion.com/t3947-super-junior-m-endorses-pepsi [Accessed: 7 Nov 2012].

The main reason TV advertising is so effective is the size of the audience it reaches. 

Nearly every average household has a television set. TV has become an integrated part of our lifestyle.

 Of course, not everyone viewing your commercial will buy your product. Still, the odds increase with a larger audience.

TV advertising reaches a large audience. It also allows you to target certain customers. How is this done? By placing your ads on certain shows or during specified time slots. 

A simple good tv commercial can be very memorable and effective.

one of the methods used are by using celebrities to promote their products.

Rather then just a simple poster, tv commercials able to show how effective and tasty the product is.

For example when promoting a certain beverage, by using tv commercial itself you can show how refreshing the beverage is. 

Liewcf.Com (2004). PEPSI Chinese POP Stars TV Advertisement Video (Part 2) - LiewCF Tech Blog. [online] Retrieved from: http://www.liewcf.com/pepsi-chinese-pop-stars-tv-advertisement-video-part-2-472/ [Accessed: 7 Nov 2012].

2) Internet

It is a trend for people to go online. It has become an addiction and necessity for people to go online almost everyday. This has given many opportunities and different forms of advertising for beverages out there.

It is convenient for people to use their gadgets phone, laptop, to go online anywhere, anytime.

The internet is also a cheaper way to advertise. 

Planetjune.Com (2009). PlanetJune by June Gilbank » review: Facebook Advertising. [online] Retrieved from: http://www.planetjune.com/blog/review-facebook-advertising/ [Accessed: 7 Nov 2012].

3) Radio

People often turn on the radio especially when they are driving or stuck in the jam. 

People tend to get the message from the ad in a subconscious or unconscious level that the advertisement is trying to convey.

By listening to the radio people are still able to imagine how the beverage will taste like especially after a long hectic day.

  

Reference

Answers.Yahoo.Com (2009). Why do companies use celebrities to advertise their products? - Yahoo! Answers. [online] Retrieved from: http://answers.yahoo.com/question/index?qid=20101001152045AAr13Bm [Accessed: 7 Nov 2012]. [1]

Savemyadbudget.Com (2011). Why is TV Advertising so Effective | Save My Ad Budget. [online] Retrieved from: http://www.savemyadbudget.com/why-is-tv-advertising-so-effective/ [Accessed: 7 Nov 2012]. [1]

Savemyadbudget.Com (2011). Internet | Save My Ad Budget. [online] Retrieved from: http://www.savemyadbudget.com/category/internet/ [Accessed: 7 Nov 2012]. [2]

Zeromillion.Com (2010). Why radio advertising could be the best thing you ever did for your business. [online] Retrieved from: http://www.zeromillion.com/business/creative-advertising-marketing.html [Accessed: 7 Nov 2012]. [3]

by Camille